Product launch & Content production
Zeta
When Sweden’s major Italian food brand Zeta launched their new Maccaronetti, a premium pasta for families with kids, Story was assigned to create a series of short films for social media to support the launch.
What we did.
Since we all know that children are some of the best and most critical pasta experts, we chose to put a young pasta connoisseur in the spotlight. In the films she teaches her dad how to cook an excellent pasta.
The films were created in collaboration with our friends at Artistry.
What we achieved.
The four films have been shown on Youtube targeting parents with small children. They have been seen about 300 000 times (214 586 unique visits). Both view rate (43%) and CTR have been above benchmark for all films. The completion rate for all films, 78%, is the best sign that the films were all very appreciated by the desired target group.
Apart from the films. Story also created a physical product sendout to a group of influencers who belong to the target group. They received a decorative basket with Zeta products and Maccaronetti and a recipe for a delicious pasta dinner. This was sent out in time for Friday dinners plans.
