Concept development & Content production
Telge Energi
What should you choose if you want sustainable electricity in your home? And how is the environment affected by your choice? Story created a web series for Telge Energi, where Parisa Amiri and Daniel Hallberg explore the confusing marketing lingo of electricity companies and guide the viewer to sustainable energy.
The Challenge
Looking at how energy companies in Sweden describe electricity, from a sustainability point of view, it’s very easy to get confused. Which is the right choice and why? How is the environment and climate affected by your choice? And what do all those terms really mean?
Energy company Telge Energi has a long track record of fighting for a more transparent and sustainable energy sector. Their own surveys shows that most consumers find marketing terms used by energy companies to be extremely confusing. The confusion of course makes it difficult to make informed choices. People need to know what electricity companies are actually saying.
The Solution
Story created a web series for Telge Energi, where journalist Parisa Amiri and comedian Daniel Hallberg explore and explain the confusing marketing lingo of electricity companies and guide the viewer to more environmentally-conscious electricity.
Story created the concept and led the production of the series which informs and educates in an entertaining and informative way. During three episodes the viewer gets to join Parisa and Daniel when they meet energy and sustainability experts.
The web series is part of a campaign for Telge Energi that highlights how important our choice of electricity is for the climate and the environment. In addition to the web series, Story was also responsible for a consumer survey, op ed articles and media relations.
The Result
The web series was shown on digital platforms (Facebook, Instagram, YouTube), in Telge Energi’s own channels, and shared in Parisa Amiri’s and Daniel Hallberg’s social media. A collaboration was also created with the popular podcast ”Brita och Parisa”. The digital campaign and podcast had over 600 000 in reach. The first episode of the series which focuses on terms had the most viewings. The third episode caught attention for the longest time (2 min 55 sek) and this is where viewers were given concrete hacks and advice. Traffic to Telge Energi’s website increased with 53% and there was a 131% increase in new signed deals.
See all episodes here: https://telgeenergi.se/ardethallbart
