Concept development & Content production
Färsking
The startup Färsking, founded by the young entrepreneurs Calle Rosengren and Amanda Larsson, aim to create healthy breakfast and snack alternatives for kids and teens. But Färsking is more than just a product, they want to be a movement that empowers youths – what they refer to as the No Junk Generation.
What we did.
In autumn 2019 Story was assigned to increase brand awareness for Färsking in connection to a new product launch.
To capture the essence of what Färsking stands for, we developed a brand-building film. The film was spread on YouTube as True View and bumper ads. The channel strategy was based on where we could best reach the target audience of 18-25 year olds.
What we achieved.
The YouTube film was shown 18 million unique times amongst Swedes aged 18-25, with high engagemang and a view-though rate of 36%, which is significantly higher than the average for the FMCG segment. 648 000 times the viewer chose to watch more than 30 seconds of the film.
What our client has to say about the project:
“Story are incredibly flexible, always reliable and solution oriented. They are transparent towards us a clients and always deliver high quality. During production, lots of elements had to come together in a very short amount of time and it was fantastic to see Story’s abilities and flexibility throughout the whole project. Story really captured what we were looking for. The result was a film that worked like a charm on YouTube. We are so proud and happy with the results! ”